What’s
the Big Idea?
Objective
Students will research a successful publically
owned
Performance
Objectives:
Know
Supply and demand
Public and Private Company
Use of capital and investments in a business
Information needed to create a business prospectus
Steps needed to market a “big idea” or product
Do
Complete a Graphic
Organizer on a
Complete a Frayer Model on economic vocabulary
Create a bibliography of internet sources used for project research
Participate in a class debate on
Create a new product, business marketing plan
and a business prospectus
Driving Question:
How do businesses develop “big ideas”, create
successful business prospectus and campaigns?
Assessment Plan:
Major Group Products |
Product Analysis
Sheet Product and business plan Presentation Rubric Group Observation Checklist Product/Business Prospectus Checklist Website Rubric |
Major Individual Projects |
Frayer Model Discussion Rubric Project Debrief Sheet |
Resources
Websites:
http://www.wvsao.gov/suitableinvestments/ - FSI webpage / Flash-based scam program
http://investor.gov/ - US SEC’s new Investor Education site
http://www.nasaa.org – Association for state securities commissions
http://www.wvsao.gov/securitiescommission/ - American Securities Commission
http://www.investopedia.com/ - Great investor education page (commercial)
http://www.stockmarketgame.org/ - stock market game
http://finance.yahoo.com/personal-finance
Community:
Small business owners
State securities or banking regulators
SCORE, U.S. Small Business Authority, or local university/community business incubator representatives
Local Chamber of Commerce /
Bank officials who work with loans for small businesses
Attorneys that assist with capital formation
Stockbrokers / Financial Advisers
Local advertising or marketing firm
Entrepreneurs who create new products
Public Relations officials